These days, we’re awash in data and information and can’t remember it all. But we do remember stories. Effective storytelling is the key to making your ideas stick, your path to market unique, and your brand memorable. In this newsletter, we focus on a number of ways to make your storytelling better.
First, a blog series, with five quick ideas on what storytelling is, and is not. Each one of these blogs focuses on a single insight into the art of storytelling.
- Storytelling is not about beginnings, middles, and ends.
- Great stories begin with a meeting or a journey.
- Conflict is at the heart of good storytelling.
- Great stories let their audiences in on the secret before their characters know.
- If you want your story to be memorable, allow your characters to change.
How to tell powerful stories in your speeches
Most people organize their talks into lists of information. (Five reasons to join our exciting investment program.) Unfortunately, the human mind is not constructed to remember lists very well. ‘In one ear and out the other’ pretty much describes how we respond to lists. Yet everyone who has heard, seen, or read it once remembers the story of Romeo and Juliet. This article provides advice on how to make your speeches more like Shakespeare and less like the phone book.
How do you take an ordinary presentation and turn it into a powerful story?
There are some basic stories that have deep and profound resonance in Western culture and even around the world. In this article we explore the five basic stories we learn from our earliest experiences, and how to put them in your speeches for maximum effect.
Podcast: The secret of good storytelling
In this podcast, Nick discusses how to use familiar stories to draw your audience into your world.
The most important rule in giving a speech: Tell an emotional truth
Many speakers struggle with content, what to include, what to leave out. But in worrying about the detail, they often neglect the most important material to bring into a speech: emotional truth.
Basic principles of persuasive rhetoric
What’s interesting to audiences is how your information can solve their problems. In this series of blog posts, Nick explains how to craft persuasive rhetoric will move your audience to action.