Here’s how to handle a problem most speakers face

You’re a speaker. You’re going to give the morning keynote speech at 9:00 AM at a top conference with an audience of 1,000. You’re pumped. As part of the invitation to speak, you’ve been asked to attend a dinner the night before, in order to meet the audience, mingle with them, and – by the way – say a few words. How do you respond? It’s hard not to accept, but what… Read More

The Public Speaker’s To-Do List for 2015

Happy New Year. Is this the year you break out as a speaker, at a level that matches your ambition? How high do you want to fly? Do you want to excel at the keynote level, in hot demand at $40K per speech, all over the world? Or do you want to have constant invitations to give your free speech about better mousetraps, building great connections and potential clients everywhere? Or do… Read More

Speakers Need to Think About Their Branding

Susan Fiske, Professor of Psychology and Public Affairs at Princeton University, studies the psychology of branding, consumers, and the motivation to buy from one company over another. She’s worked out how we pick friends, and companies – both the ones we decide to like and the ones we decide to hate. Her book, The Human Brand: How We Relate to People, Products, and Companies, written with marketing expert Chris Malone, is a… Read More

A Few Things I’ve Learned About the Speaking Business

It may be presumptuous of me to reflect on nearly 30 years in the speaking business and offer a few tips I’ve learned along the way. But I’m doing it anyway, and let me start by inviting you to add your insights, disagree with mine, or simply say yes. That way the lessons won’t just be one person’s thoughts but a magnificent edifice of ideas built by many minds. Here goes. 1…. Read More

How Much Should A Speaker Charge?

How much should you charge to give a speech? The question is complicated by a number of factors including perception, the market, your expertise, the audience, and your celebrity appeal. I’m going to approach the subject from the point of view of a speaker trying to gauge the marketplace and price to get bookings. Be advised from the start that the market is highly fractured and variable and your experience may vary. The… Read More