Speakers Need to Think About Their Branding

Susan Fiske, Professor of Psychology and Public Affairs at Princeton University, studies the psychology of branding, consumers, and the motivation to buy from one company over another. She’s worked out how we pick friends, and companies – both the ones we decide to like and the ones we decide to hate. Her book, The Human […]

A Few Things I’ve Learned About the Speaking Business

It may be presumptuous of me to reflect on nearly 30 years in the speaking business and offer a few tips I’ve learned along the way. But I’m doing it anyway, and let me start by inviting you to add your insights, disagree with mine, or simply say yes. That way the lessons won’t just […]

How Much Should A Speaker Charge?

How much should you charge to give a speech? The question is complicated by a number of factors including perception, the market, your expertise, the audience, and your celebrity appeal. I’m going to approach the subject from the point of view of a speaker trying to gauge the marketplace and price to get bookings. Be advised […]

The Happy Speaker

The professional speaking life takes a tough constitution. First of all, of course, it means travel, on today’s terms – which are not pleasant. Unless you’re going first class all the way, and even then, travel is stressful. You have to manage your health, and your time away from home, and your diet, and your […]

How to Fail as a Professional Public Speaker – the Seven Habits of Highly Unsuccessful Speakers

I work with professional speakers, people aspiring to become professional speakers, speakers on the way up, and all the variants in between.  There are as many stories about their roads to success as there are individuals.  And yes, of course, the road to success goes through the swamp of failure and frustration before it gets […]