Do speakers still need a One Sheet?
I’m in the process of designing a speaker ONE SHEET for a client. This is typically a printed document (or PDF) that provides an overview of a speaker and their current speaking topics. It’s a useful tool for meeting planners who have to sift through many potential speakers. During the selection process they will lay out all the speaker One Sheets and use them as a reference tool to talk about and compare each speaker. The One Sheet is often evaluated before looking at a speaker’s DVD or books.
Here’s the kind of information that a One Sheet typically includes:
- Speaking topics
- Bio information and books
- Rave reviews/previous gigs
- The speaker’s photograph
- Contact information
Many speakers now have a dedicated page on their web site where they provide this content. Some speakers include a PDF version of their One Sheet, but they are getting harder to find. Personally, I still find them useful. I like the ‘at a glance’ summary and the fact that I have a document to send a meeting planner, rather than just a link to a web site.
What’s your thoughts? If you are a speaker, do you have a One Sheet or Marketing Kit. If you are a meeting planner, do you still use the One Sheet as an evaluation tool?
Here’s a few examples I’ve found on speaker web sites. (Click on the name for a link back to the speaker’s web site to see how the one sheet complements their overall brand design. Most one sheets are double-sided but some are multi-page.)