For my blog today, I’m pointing to a new eBook, How to Craft Your Elevator Speech, I’ve just written on those brief forms of business haiku known as elevator speeches or pitches — why you need one — or two, what they’re for, how to create a good one, and some good and bad examples. Here’s the link — at 99 cents, it’s almost free! Enjoy.
Attention spans are shrinking, the pace of life is accelerating, and no one’s job is completely secure. As a result, everyone who lives on the planet and works in a job needs at least two elevator pitches – one that tells the world who you are and the other that tells the world what you do. This digital short shows you how to create pitch – perfect elevator speeches and how to… Read More
We all dread certain conversations — the one with the boss about a raise, with a teenage child about, say, a problem in school, or with a partner about a festering disagreement over the in-laws. For some people, the anticipation is the worst part. For most of us, though, the anticipation is bad enough, but the actual conversation is worse. We’re nervous during it, and we don’t express ourselves well, and we… Read More
There are certain conversations everyone dreads. The tough one with the boss, who sees your right to a raise differently than you do, or the co-worker who needs straightening out, or your significant other, about sharing chores more equitably. These conversations are emotional, difficult, and liable to go wrong. You go into them with a fear that they won’t go well and you won’t get what you want. Here’s how to make… Read More
How do you prepare and structure a great presentation? Too many people assemble slides from “decks” of previous presentations as if a presentation were like a pack of cards, writes Dr. Nick Morgan, one of America’s top communication theorists and coaches. The right process begins by focusing on a clear point of view and picking an appropriate structure. Getting the structure right greatly increases the likelihood that your presentation will be easy… Read More