The Moon Landing and the Power of Storytelling

On May 25, 1961, President Kennedy spoke to Congress: I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to Earth. No single space project in this period will be more impressive to mankind, or more important in the long-range exploration of space; and none will be so difficult or expensive to accomplish. In… Read More

Writing and Publishing a Book – Part One

Having just finished a new book on body language, brain science, and how people communicate, due out in May 2014 from Harvard, I’m going to post a brief series on writing – what I’ve learned.  Is it true that everyone who’s sentient has a book inside waiting to be expressed?  What are the best ways to crank out a book-length manuscript?  And once you have, what about publishing it?  What does that… Read More

Mitch Joel, the Future, and Ctrl Alt Delete

I recently had the very great pleasure of talking to one of the real masters of the Internet universe, Mitch Joel.  He’s just come out with a new book, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It., and our discussion focused on insights from the book as well as Mitch’s predictions of the Next Big Thing.  Mitch talks about the 5 hot trends that are affecting… Read More

Ten Great Speaker Web Sites

If someone is thinking of hiring you to speak at their next event, it’s almost guaranteed that they will look at your web site. It will help them determine what your message is, your typical audience and what your likely fee is. First impressions are important – people will assess you based on the quality of your site. When assessing a speaker’s site, I look for three things: What do you say… Read More

People I’m Grateful for #4: David Meerman Scott

This blog is the fourth in a series of blogs on people that have added something important to the world of communications.  Today, my gratitude is for David Meerman Scott.  The series is personal and partial, but I welcome nominations for those you think I’ve missed.  I’m grateful to these people because understanding how we communicate is desperately important to bettering our humanity in both business and life.  Miscommunications are sometimes merely… Read More

The art of storytelling

These days, we’re awash in data and information and can’t remember it all. But we do remember stories. Effective storytelling is the key to making your ideas stick, your path to market unique, and your brand memorable. In this newsletter, we focus on a number of ways to make your storytelling better. First, a blog series, with five quick ideas on what storytelling is, and is not. Each one of these blogs… Read More

Nick Morgan Explains How To Give A Presentation That Changes The World

In the marketing world, the best ideas don’t always win. One of the main reasons is because they’re not presented well (in essence, a poor presentation can kill the best of ideas). In this podcast, Nick and marketing expert Mitch Joel discuss why being a great presenter is a must-have capability for business leaders. Website | Play

Should you write an ebook

We’ve been getting lots of questions about eBooks so we decided to dedicate our first Public Words newsletter to the topic. Many authors ask us whether they should write and publish their own eBooks. In this post on Forbes, Nick explains some of the current e-options that have sprung up around traditional publishing and self-publishing. Some recent eBook examples We recently worked with client Glenn Llopis to craft two eBooks: one on… Read More

What Is Charisma? – and Other Mysteries of Communications

For my blog today, I'm posting an interview I did for a superlative marketer (and Internet radio show host), Mary van de Weil.  I talk about how to create your own charisma, how to align the two conversations, what's going on when politicians look and sound fake, why the unconscious brain is so much more powerful than the conscious brain — and what to do about that when giving a speech or… Read More

Summer Reading #15: The Buying Brain – Secrets for Public Speakers

Ever since I heard Dr. A. K. Pradeep, neuromarketing researcher extraordinaire, speak at SXSW this past March, I have been eagerly awaiting his book, The Buying Brain:  Secrets for Selling to the Subconscious Mind.  It’s out now, and I’m not disappointed.  Pradeep applies the new brain science to buying, advertising, and marketing, and the results are extraordinary.  And yes, there are some fascinating implications for public speaking.  Pradeep’s fundamental insight is that… Read More