Ten Great Speaker Web Sites

If someone is thinking of hiring you to speak at their next event, it’s almost guaranteed that they will look at your web site. It will help them determine what your message is, your typical audience and what your likely fee is. First impressions are important – people will assess you based on the quality […]

The art of storytelling

These days, we’re awash in data and information and can’t remember it all. But we do remember stories. Effective storytelling is the key to making your ideas stick, your path to market unique, and your brand memorable. In this newsletter, we focus on a number of ways to make your storytelling better. First, a blog […]

Summer Reading #15: The Buying Brain – Secrets for Public Speakers

Ever since I heard Dr. A. K. Pradeep, neuromarketing researcher extraordinaire, speak at SXSW this past March, I have been eagerly awaiting his book, The Buying Brain:  Secrets for Selling to the Subconscious Mind.  It’s out now, and I’m not disappointed.  Pradeep applies the new brain science to buying, advertising, and marketing, and the results […]