One of the dirty secrets of public speaking is that audiences don’t remember much of what you say. I’ve seen a range of studies over the years showing retention of anywhere from 10 to 30 percent of what an audience hears. Many, many efforts have been made to increase that percentage. Microsoft funded some studies hoping to find out that the judicious use of PowerPoint increased retention. It didn’t. Multi-tasking reduces retention,… Read More
We live in an era when the demand for authenticity trumps a number of qualities that our society (and others) used to deem more important. Authenticity has always loomed large, in other words, but its stock has risen and fallen depending on the times. Right now it beats out excellence, cool, and artifice; to jump to the top of the charts or the bestseller list, you have to be ready to open… Read More
Just because it’s possible to sum up the key takeaways in your presentation in one of those annoying acronyms doesn’t mean you should yield to the temptation. “And here’s an easy way to remember the four rules of successful selling – C. R. A. P. – where C stands for Connection, R stands for Rapport, A stands for Assumptions and P stands for Positioning!” Of course, the silliness of the word phrase… Read More
The work of a public speaker is never done. You can never complete your expertise – true knowledge of a subject is the work of a lifetime. You can never finish perfecting your presentation – even Martin Luther King’s “I Have a Dream” speech had some slips of the tongue, and it is generally considered one of the best speeches of the last century. It’s too early in this century to talk… Read More
How do you prepare for an upcoming presentation? Let’s say it’s an important one, so you’re not going to wing it, just showing up in the moment and saying whatever comes into your mind. Not a good idea, really, even for a minor presentation, so good for you for prepping – this time.
I was talking this week to a very nice group of folks who were prepping me for a speech to their organization in December. We first talked about the audience, their issues, what they needed to hear, and what was keeping them up at night. Then, we discussed logistics. And during the course of this logistics discussion, The Question came up, as it always does: are you going to use slides?
This is my most popular blog post ever. I’m trying to grab a little vacation this week, so enjoy, and forgive the summer re-run. David McCloud, the Chief of Staff of the Governor of Virginia, taught me how to write a great speech: • Great speeches are primarily emotional, not logical • Small shifts in tone make an enormous difference to the audience, so sweat the details • A great speech has… Read More
Should a speaker be humble or – its opposite? Let’s call it ‘arrogant’? ‘Conceited’? ‘Egotistical’? Or the more neutral ‘assertive’? It takes some confidence to stand up in front of an audience and share your ideas, your passions, your point of view. And in fact, in my coaching, I spend a good deal of time helping clients move past issues of the lack of confidence manifesting itself in one form or another…. Read More
A speaker makes two kinds of promises to an audience – the explicit and the implicit. Explicit promises involve foreshadowing, framing, and creating signposts in your talk (by the end of the talk, you’ll know how to charm sparrows from trees and have them eating out of your hand; there are five ways to prevent early hair loss; that child never saw its parents again). Implicit promises center on the premise of… Read More
We expect powerful people to give us the overview, the high-level view. Specifically, a recent study found, we rate people as more powerful when they speak in abstract terms (9/11 was a terrible terrorist attack), rather than specifics (more than 3,000 people died). More generally, previous studies have shown that people learn new things using two parts of their brain, the first gathering the data, and the second (the pre-frontal cortex) putting… Read More