What John Lewis Can Teach Speakers About Storytelling and Emotion

Speakers often struggle with how to get the emotion they know they need to move audiences into a speech. Perhaps they’re not comfortable with emotion in the first place, or they don’t see the connection to their particular bit of the business world, or they don’t know how to get the right level of emotion […]

On Being Brief

Attention spans are shrinking. ADD and ADHD is on the rise – they say. People are overloaded with information. Keynote speeches are getting shorter – TED-talk formats are becoming increasingly common. Conclusion? You’d better be brief. But how? As Churchill reportedly said, “If you need me to speak for three hours, I can be ready […]

The Difference Between Liberal and Conservative Audiences

Most countries have a political spectrum that divides along conservative v liberal lines. In the US, it’s the Republicans v the Democrats; in the UK, it’s the Tories v the Laborites; in Game of Thrones, it’s King’s Landing v Winterfell, and so on. Now, some recent research helps us understand what underlies the differences between […]

Which Is Better – PowerPoint or a FlipChart?

Regular readers of this blog will know that I’m not a fan of PowerPoint (or any other slide software) – specifically the use of long bulleted lists as de facto speaker notes more for the benefit of the speaker than her audience. Those who have seen me speak will know that I am a big […]

Rookie Storytelling Mistakes

I blog often – and the world is in enthusiastic agreement – about the need to tell stories to get attention and be remembered. And I often talk about the five fundamental stories: the Quest that Hollywood knows so well, and the four others that are just as fundamental to our thinking: Stranger in a […]