The Little Trick That Will Make Your Audiences Trust You

I am happy to report good news for speakers. A recent study in the Personality and Social Psychology Bulletin offers a relatively easy way to increase your connection with an audience along one significant dimension. To understand what’s going on, it’s useful to know something about an older body of research on what’s important to […]

A Simple Body Language Trick to Increase Your Audience’s Trust in You

I’ve written occasionally about the power of mirroring to create trust in human interaction. The reason is relatively straightforward – we are more inclined to trust people who look and feel similar to us, and that is precisely what you do when you mirror someone. Recent studies show that mirroring makes a sales pitch 20 […]

Making Business Relationships Work

In two previous posts I discussed some preliminary work I’ve been doing on the life cycle of a business relationship. I posited that the first stage, pretty clearly, is the relationship-establishing or deal-killing friend-or-foe analysis. In other words, neuroscience tells us, the first thing that people do when they get together is decide do I feel […]

What is the life cycle of a business relationship?

What is the life cycle of a business relationship? And how does neuroscience help us understand it, if at all? I’ve been doing some preparatory work on this question in advance of writing a new book on communications (details to come). Here’s what I’ve learned so far. I’m imagining the kind of business relationship where […]

Online Trust is Fragile: Why Herman Cain hasn’t quit yet and other modern era mysteries

I’m fascinated by politicians like Herman Cain and Rick Perry who hang in there – along with their most loyal staff and supporters – long after everyone in the outside world can see that they’re dead in the water.  Why the difference in perspective?  Of course, a huge piece of it is simply the momentum […]

Can you inspire an audience with a negative message?

Can a speaker inspire an audience with a negative message?  The short answer is ‘no’, but of course you’re thinking about politicians – just to take a particularly blatant example – who appear to inspire their followers with all sorts of negative messages, so you’re thinking, ‘certainly a speaker can!’  But you would be wrong.    […]