In his book Trust Me: Four Steps to Authenticity and Charisma Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation.
Nick presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn’t easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message.
The four steps:
- Form the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, and it’s that natural evolution that is at the heart of the process.
- Become connected to your audience. This creates a mutual energy, and you will naturally begin to think in terms of what the audience wants and needs in shaping your content.
- Ask yourself, what’s my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too.
- Really listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways.
Purchase Trust Me
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Podcast
Nick Morgan explains to publisher Jossey Bass why everyone should care about improving their communications.
Author Video
Nick Morgan introduces Trust Me: Four Steps to Authenticity and Charisma.
Praise for Trust Me
If you’re a speaker who wants to raise your game to be the best you can be, then you need to read Trust Me. Nick Morgan has helped some of the most remarkable professional speakers around the world create top-notch content, deliver it with authenticity and charisma—and change the world.
Tim Sanders, author, Saving The World At Work
As a speaker, you have to find your own voice. Nick Morgan’s four-step approach to communicating with personal authenticity is by far the best I have seen for successful public speaking.
Steve Farber, author, Greater Than Yourself
In a political campaign today, you have to start powerful conversations that bring the candidate to life for the public, whether it’s in person, on television, or through the new media. Nick Morgan’s four-step approach to authentic communication is a must for cutting through the cynicism and creating real connections.
Besty Myers, former COO, Obama for President Campaign
Nick Morgan shares the secrets of effective communication in this ground-breaking book. His approach has helped me communicate more powerfully and charismatically with employees, shareholders, and the public.”
Howard Brodsky, founder, chairman, and CEO, CCA Global Partners, Inc.
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