Movies about movies rarely succeed, just as theatre about theatre usually falls flat. Industry insiders love them, and so they keep getting performed and filmed, but the general public doesn’t embrace them as a rule. Noises Off, which is my personal choice for the funniest movie of all time, a movie about a play about putting on a play, doesn’t even make it in Christopher Reeve’s top 10 movies – it’s number 16 on his list. Superman did much better box office, and that was not a work – or performance – of genius.
In the same way, books that are commentaries on books, like Tristram Shandy, or self-constituting works like e. e. cummings’ poetry,or ironical treatments of the very thing they are attempting, like Spinal Tap, also seem rarely to escape cult status.
So my second thought, when I was struck with the apparently brilliant idea of creating a new speech about a speech coach giving a speech, was that it would never work. After the first burst of enthusiasm I usually have over a new idea, I recalled Noises Off and figured that the speech-about-a-speech wouldn’t fly.
When I coach speakers, and especially professional speakers, about creating great experiences for audiences, self-referential stories often come up. Speakers remember a time when they were giving a speech and something amazing-funny-moving happened. Of course; it’s their business and their passion. And so they want to talk about that moment in the speech.
But those anecdotes are rarely the best ones to relate in a speech. Audiences don’t particularly need to hear that theirs isn’t your first rodeo, and that something really amazing happened at some other speech – not the current one. It’s not that audiences are petty, really. It’s just that you don’t want to take them out of the current moment, the present magic, and remind them that you’ve done this many times before.
The relationship between a speaker and her audience is something fundamental, something primal, and you don’t want to do anything to detract from the moment, the message, your voice, and the audience. When you make a connection with an audience, or an individual in an audience – because an audience is simply a collection of individuals – it’s more powerful if you don’t say, “naturally, I’ve had many such connections before.” We’re grown ups, we know it, but don’t remind us in the moment.
It’s a tendency I have to watch in my own speeches – the habit of saying, “As I often tell audiences like this one….” Don’t do it, Nick!
But still, I can’t quite let go of the idea that a speech about speaking by a speech coach commenting on what’s happening as it’s happening could be fun. And the running commentary I would give about the process could be an entertaining way to teach a few insights about public speaking.
I sometimes get the reaction when I give a speech that, “of course you can give a decent speech; you’re a speech coach.” But being able to teach the process and doing it are two completely different things. They’re not necessarily connected. I’d liked to be judged just as a speaker, but of course that’s not going to happen. If you get into the ring, you have to be ready to take your punches. Audiences are naturally going to judge a speech coach differently than someone who talks about something else.
So what do you think? Should a speech coach attempt a speech that is a commentary on speaking as I’m giving it? And what would that look like?
Good post Nick.
I think it all depends on the purpose of the story. Why are we telling it and what response do we want to provoke? We must all remember that it’s ‘about our audience’ and not about us as the speaker.
Our role as a speaker is to offer a new lens to look through and we need to hold it up during our speech for people to peek through.
I have happily used examples, anecdotes and stories from audiences that I have worked with. The reason usually fits into one of two categories:
I want to show some personal vulnerability and learning with the aim of giving the audience permission to dare to screw it up. It usually focuses on something that I got wrong or that didn’t work out quite the way I planned and then ‘Wow – what an opportunity appeared as a result’.
The other reason is because I want to open up what some of the group may be thinking, but not sharing, via talking about how other people in an audience responded. Eg, “I asked that very same question of a group last week and there was one very senior leader there who wanted to openly challenge what I said……” I have found that this explodes many of the ‘yes buts’ that are sitting in people’s heads, getting in the way. It’s almost like they have an ally that they have never met.
Like any stories though, if they are delivered for the personal indulgence of the speaker, then that is not right. Providing they are delivered with the intention to support and enhance the messages, then that’s good. Our audience is our mirror – if a good speaker is present and watching, they will notice when a story works and when it doesn’t, then adapt accordingly.
Richard
Thanks, Richard — great insights and points. Showing personal vulnerability is essential these days, I think, and I do welcome the reminder that it’s about the audience.
Hey Nick, It reminds me how every university creative writing professor has an unpublished novel about the inner workings of university creative writing departments. It would be really cool for me to see a speech like that because we work together, however, I’m not sure how big the insider audience would be.
Thanks, David — you’re right; I might be talking to an audience of several.
I generally agree, but with one exception: When the speaker shares a relevant insight that ties his/her profession to the audience’s. For example, one of my talks is about building up confidence. In it, I talk about the power of reliving a success experience. To illustrate, I reveal that I had a very challenging set of pre-event calls prior to my talk at the annual CIA Leadership conference. To overcome any stage fright, right before I took the stage, I reviewed a similar experience in my mind with the Army. By comparing the situations, and realizing how successful I was with the Army audience due to the same research I’d put in for the CIA … I achieved confidence and succeeded. In that case, I’m talking about speech prep more than speaker per se. I’ve found that many audiences are filled with want-to-be-a-speaker-someday audiences, and they like these type of insights. But your results may vary.
I would say that I’ve been advised by publishers that opening a book with … “I was giving a speech…” sounds self-promotional and must be included with caution.
Thanks, Tim — great insights. I think anecdotes related with tact as you describe can go over very well.
I very much agree that books about authors, songs about musicians, et cetera should, in general, be banned. However, I disagree with your comment on e. e. cummings. I don’t see his poetry as being about poetry. It is true that he hasn’t achieved general popularity, but I think that is because he was in a completely new universe and not many are adventurous enough to follow (though I suspect his influence is vast).
Regarding your question: given that your speeches are about giving speeches, I see you as having special dispensation to be self-referential.
Thanks for your comment, Pat!