Summer Reading #10 – Marketing Lessons from the Grateful Dead
At Public Words we’re keen followers of David Meerman Scott, author of The New Rules of Marketing and PR, World ...
How to develop a paid public speaking career – IV: 3 Rules for Long-term Public Speaking Success
You’ve created both push and pull demand – you’ve wooed the bureaus and meeting planners and you’ve created a strong ...
How to write, sell, and market a business book – VII: Marketing Your Book
We’ve arrived at that point you maybe never thought you’d get to: you’ve written your book, it’s going to be ...
How to write, sell, and market a business book – IV: You’ve written that proposal; now what?
So you’ve written that proposal, and it’s killer. Remember, there’s still a long way to go. And unfortunately, we’re at ...
How to write, sell, and market a business book – I
I’m going to start a series of blogs on writing, selling, and marketing a business book. A book is still ...
Current Speakers and their Books – III: Seth Godin
Anyone with any interest in business books is already aware of Seth Godin’s latest book, Linchpin. That’s because Seth is ...
Current Speakers and their Books – II: Sally Hogshead
It’s an ADD world, information-saturated, and 24/7 – this everyone knows. Sally Hogshead has figured out what anyone wanting some ...
