It Matters What Story a Politician Is Telling You
I was struck recently by an implication of storytelling that explains a good deal of the current attitude towards various ...
Two New Business Stories for Corporate Communicators
According the most recent Gallup numbers I could find, American businesses rank about equally with Congress in trust, well below the ...
Why Trump Won
Both Democrats and Republicans could be pardoned for feeling shell-shocked at the Trump upset win of the US presidential race. ...
What is your story?
People have told an infinite number of stories since we first gathered around a campfire in the dark and needed ...
Rookie Storytelling Mistakes
I blog often – and the world is in enthusiastic agreement – about the need to tell stories to get ...
How do you take an ordinary presentation and turn it into a powerful story?
How do you take an ordinary presentation about 3Q profits or the S-17 update and turn it into a powerful ...
Basic Principles of Persuasive Rhetoric – 4
Principle IV: Persuasive rhetoric deals in stories, facts, and tropes Stories, facts, and tropes are your tools for building effective, ...
