Les Gold is the pawnbroker extraordinaire who built his 3rd-generation pawn business into an empire, along with a TV show and a bestselling book. (Full disclosure – we helped him with the book.) We had a great time working with Les to create the book, and I thought it would be fun to share some of Les’ insights and stories with the readers of this blog. Les is a master negotiator, something we all do everyday in ways big and small, so listen to Les to pick up a few tips about how to do that better. Here goes — Les Gold, star of Hardcore Pawn, author of For What It’s Worth: Business Wisdom from a Pawnbroker, and a negotiator with a heart of gold. Enjoy!
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