Basic principles of persuasive rhetoric – 7
Principle VII: Authenticity and charisma in content require self-revelation in this confessional age. Being willing to confess something, even if ...
Principle VII: Authenticity and charisma in content require self-revelation in this confessional age. Being willing to confess something, even if ...
Principle X: Authenticity and charisma derive from becoming open, connected, passionate and listening with and to your audience. Authenticity comes ...
Principle IX: To be perceived as an authentic public person, you must align your nonverbal and verbal ‘conversations’. This means ...
Principle VIII: To control the second conversation, you must focus on your emotional intent rather than conscious awareness. As I’ve ...
Principle VII: To master the ‘second conversation’, you must make yourself aware of your own unconscious behavior and that of ...
Principle VI: To become a persuasive communicator you must first consciously master and then control your ‘second conversation’ – your ...
Principle V: The source of our nonverbal conversation is deep in the oldest part of the brain, in emotions, survival, ...
Principle IV: Decision making is largely an emotional, and therefore a nonverbal, process. We’ve had an idea for a long ...
Principle III: Persuasion is leading someone else to make a decision, and it happens when the verbal and nonverbal conversations ...
Principle II: We interpret body language unconsciously in terms of intent. Recent brain research has turned our common-sense relationship to ...