How to Create Messages that Are Impossible to Ignore
I had the pleasure recently of chatting with Dr. Carmen Simon, a cognitive scientist who works for Memzy, a company that ...
How To Talk to Audiences so that They Remember What You Say
Some recent research on memory and retention has important implications for public speakers everywhere who care about their audiences actually ...
Audiences Don’t Remember What They Hear – Here’s How to Fix That Problem
Regular readers of this blog will know that the statistics of remembering are unkind to public speakers everywhere. The research ...
How to Give a Memorable Presentation
Neuroscience is finally starting to crack the twin processes of remembering and forgetting – with important implications for public speakers. ...
The Dirty Secret of Public Speaking – and What to Do About It
One of the dirty secrets of public speaking is that audiences don’t remember much of what you say. I’ve seen ...
How to help your audience remember what you say
Our memories are not as good as even the most pessimistic of us fear they are, alas. That has disturbing implications ...
Storytelling, Framing, and Memory
We expect powerful people to give us the overview, the high-level view. Specifically, a recent study found, we rate people ...
Why Visualization Matters for Speakers
A recent study by cognitive neuroscientists at the University of Oslo found that imagining a series of images produced the ...
Why You Need to Tell Us Stories, Not Dump Information on Us
Everyone seems to get these days that storytelling is important, because we’re awash in data and information and can’t remember ...
Why Go to the Trouble of Telling Stories?
People often ask me about storytelling in speeches – why should they go to the trouble to come up with ...
