What do Joshua Bell and Aristotle Have in Common?
For my blog post today I'm linking to a video crafted by my good friend and fellow coach and blogger ...
How to write a great speech
A great speech puts the occasion, the audience, and the speaker together in an unforgettable way. All three pieces of ...
People I’m Grateful for #11: Robert Cialdini
There is one book that everyone needs to know on why people do what they do. It’s called Influence: The ...
The Secret to Powerful Communication in 2 Words
If I had to sum up in two words everything I’ve learned in 25 years of work on communications, rhetoric, ...
How to tell powerful stories in your speeches
Why tell stories in speeches? Because they are interesting, they help people remember what you say, and they are a ...
Persuasion is a Physical Act
Persuasion is a physical act, as well as a verbal one. Here I tell a story that underlines the importance ...
Aristotle Was Wrong
We want to persuade people to do something new. It’s one of those fundamental – and fundamentally important – human ...
Basic principles of persuasive rhetoric – 7
Principle VII: Authenticity and charisma in content require self-revelation in this confessional age. Being willing to confess something, even if ...
Basic Principles of Persuasive Rhetoric – 6
Principle VI: Persuasive communication cuts through the clutter of information overload by dealing with safety issues. Turn Maslow’s hierarchy of ...
Basic Principles of Persuasive Rhetoric – 4
Principle IV: Persuasive rhetoric deals in stories, facts, and tropes Stories, facts, and tropes are your tools for building effective, ...
